Job Post from: KTVN
The Digital Marketing Specialist (DMS) will sell individually and work with the broadcast team to sell digital assets, services and strategy. This energetic, fast-paced, and collaborative strategist is a role that is accountable for growing the station’s digital revenue. The DMS must also demonstrate strong and ongoing initiative to develop and cultivate new and existing leads through cold calls, telephone prospecting, request for proposals, etc. It is the role of the DMS to inspire, work with and motivate the sales team through clear, constant communication and create a culture of teamwork. This position needs strong digital product knowledge: the ability to explain the logistics and functionality of Digital Marketing (Social Media, Search, Email Marketing, Website Design, etc.) at a high level as well as in detail. Valid driver’s license with clean driving record required. KTVN 2 News, a division of Sarkes Tarzian Inc. provides a positive work environment, health benefits, & matching 401K. Interested applicants should rush a resume and an application to Elise Collins, Talent Acquisition Specialist at ecollins@sarkestarzian.com. NO PHONE CALLS, PLEASE. Applications are available at 4925 Energy Way, Reno, Nevada 89502 or at www.2news.com/jobs. Minorities and women are encouraged to apply. KTVN is an Equal Opportunity Employer.
Principle Duties:
Sales calls and proposal generation with TV / Radio AEs.
- Prospect new digital accounts.
- Work towards achieving a personal and station digital budget and goals.
- Develop account strategies to grow current client revenue while growing new business.
- Provide regular and timely feedback, forecasts, reports, competitive information and field intelligence.
- Take the lead to create and package ideas that meet the needs of our core advertiser
- Assume responsibility for digital display, SEM, SEO, Mobile, CTV/OTT and Social Media sales strategies.
- Ensure optimal market coverage, client engagements, increasing awareness of products, services and capabilities.
- Identify and develop strategies for penetrating key accounts and prospects.
- Digital vendor management.
- Work with accounting & DOS to reconcile billing and invoice questions and operational needs.
Qualifications:
To be considered, you must have 2-3+ years SALES experience in the area of online media including Internet ad sales and online marketing and an understanding of web content as it relates to sales.Experience working with TV / Radio stations or other media is preferred. Ideal candidate will have:
- Bachelor’s degree in Business, Marketing, Communications or related field.
- Experience managing and leading a team of sales managers and sales reps.
- Extensive knowledge of multi-media ROT-based creative marketing solutions including superior product
Additional requirements include:
- Experience with streaming media technology, knowledge of ad networks and video pre roll a plus.
- Experience creating sales materials.
- Ability to organize and prioritize while juggling multiple projects simultaneously.
- Ability to work in a fast-paced environment.
- Professional and positive manner when working with clients and others.
- Superior knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook.)
- Proven record of successfully leading in a goal-oriented, highly accountable
- Ability to build and manage a B2B sales organization.
- Ability to maintain a deep and broad understanding of the market (customers, prospects, key trends).
- Possess an understanding of competitive media in the market.
- Strong communication, negotiation and influencing skills (both written and oral).
- Strong problem-solving and decision-making skills.
- Must have access to a vehicle and valid driver’s license.
