Spanish Media Sales Specialist

Job Post from: KOLO

Media – Journalism – Newspaper
MEDIA SALES SPECIALIST (Spanish) – KOLO (Northern Nevada)
About Gray Television:Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About KOLO:

KXNV/KOLO8 News Now is the ABC and Telemundo affiliate television station serving the Reno/Sparks area, Northern Nevada, and parts of Eastern California. KOLO is celebrating 70 years of producing award-winning news and telling local stories that matter. We are also dedicated to serving the community through KOLO Cares, partnering with local non-profit organizations.

Reno has an illustrious history of boom or bust, and right now the area is booming! Life in Reno/Tahoe is not just about work. Northern Nevada boasts remarkable outdoor activities highlighted by the spectacular beauty of Lake Tahoe, world-renowned ski resorts in the Sierra, trout fishing in the Truckee River and Pyramid Lake, placid campgrounds, miles of hiking and biking trails and yes casinos. San Francisco, Yosemite, and Napa Valley are all an easy drive for a weekend getaway. Many Northern Californians spend their weekends in Reno, especially with the summer festivals that feature balloon races, air races, Hot August Nights, and the nation’s largest BBQ rib festival. There is always something happening in Reno, the “Biggest Little City in the World!”

Job Summary/Description:

We are seeking a well-qualified, passionate and goal driven Spanish Media Sales Specialist for Telemundo Reno. This media professional will be located in Reno, NV to represent Telemundo Reno and Spanish digital properties for the Reno DMA. The candidate will be accountable for maximizing television, digital & OTT revenue through local businesses, organizations and large agencies and clients located in your sales region for Telemundo Reno advertising sales.

Duties/Responsibilities include (but not limited to):

– Deep knowledge of Hispanic culture, marketplace, audience consumption, and media ad sales.
– To serve as a Hispanic media expert for the station and conduct joint sales calls with station AE’s.
– To have or develop trusted relationships with local and regional agencies and community organizations.
– Candidates should have the ability to work in a fast-paced environment and handle multiple challenges simultaneously.
– Work in tandem with Telemundo’s national sales offices and Gray’s corporate Spanish media sales leader.
– Achieve all monthly and quarterly budgets/KPI’s set by sales management.
– Maintain an active list of accounts while developing and closing new business prospects for Telemundo Reno, Digital & OTT advertising sales.
– Focus on new business development for yourself as well as station AE’s.
– Develop and maintain excellent relationships with clients and agencies by identifying clients’ advertising needs and developing customized solutions to meet those needs.
– Create sales and marketing sponsorship/promotion plans, literature, and advertising proposals for clients.
– Communicate effectively to sales management to ensure accurate generation of tracking reports regarding pending deals, forecasts, advertiser, contact, and prospect lists.
– Work with internal departments to manage account stewardship through process.
– Prepares weekly/monthly/annual sales activity reports and keep client database up to date by recording all activities, transactions, and communications with clients.
– Attend sales meetings, training sessions, and client meetings and promotions.
– Understand and communicate the resources, products, and capabilities of all Telemundo Media Group assets.
– Maintain and track an accurate forecast by account at all times.
– Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.
– Develop/maintain strong relationships with direct clients, major agencies, and establish a track record of strong partnerships with local, national, and digital sales teams to ensure the sales cycle is well planned and executed and there is alignment around sales strategies and tactics.
– Maintains collections to keep bad debt to an absolute minimum.
– Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product/process improvement with significant revenue potential.


– Must be 18 years or older.
– Must be willing to work in Northern Nevada.
– Must have a valid driver’s license, good driving record, and insurance.
– Must be willing to undergo a pre-employment background check.
– Must have legal authorization to work in the United States.
– Minimum 3-5 years experience working with clients and agencies in advertising sales, preferably in Spanish media sales.
– Relationship builder with an engaging and energetic personality and desire to contribute to the team to win.
– Goal-driven and self-motivated individual who challenges themselves to exceed targets.
– Ability and experience selling multi-platform advertising programs that include radio, TV, digital, social, and influencer marketing.
– Excellent written, verbal, communication, and interpersonal skills.
– Ability to multi-task and work in a high-pressure, fast-paced environment with tight deadlines.
– Strong written, presentation, marketing, and closing skills.
– Bilingual:  English/Spanish
– Knowledge of Wide Orbit, and Matrix as well as MS Office products: MS Word, Excel, and PowerPoint.
– Bachelor’s degree preferred.

If you feel you’re qualified and want to work with a great group of people go to, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KOLO-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Vacancy Type:
Full Time
Date Posted:
Closing Date:
Reno – 89502
If you feel you’re qualified and want to work with a great group of people go to, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter and references.
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