Promoting and Advocating for the Broadcasters of Nevada, While Serving the Public

Nevada Broadcasters Association
Sales and Marketing
Marketing and Sales Research Manager

It’s fun to work for a company where people truly believe in what they are doing!! KLAS TV 8, the CBS affiliate, has an opening for an experienced Marketing & Sales Research Manager based in Las Vegas, Nevada.  

Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at

EEO Statement:  Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Position Summary

This creative, analytical role provides valuable marketing and research in the development of impactful marketing campaigns and audience measurement for both broadcast and digital platforms.  

Vacancy Type:
Full Time
Las Vegas – 89109
Oversee, analyze and maintain all research information and functions from Nielsen, Comscore, Scarborough, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
Provide valuable research data to Sales, News and Promotions departments. Involves the compilation and distribution of relevant ratings facts, trends, successes and challenges
The individual will be an active participant in station activities, including, but not limited to, presentations to clients, sales managers, station management, and at full station staff meetings.
Create compelling presentations that reinforce the marketing power of all the stations’ media platforms
Providing monthly ratings reports and analysis after publication of new data
Providing positioning pieces that help the sales process.
Prepare inventory and performance reports for sales managers within deadlines
Gather campaign data for proof of performance presentations for Sales & Marketing clients
Manage local digital campaign operations including social media, email blasts, contests and other elements
Communicate with corporate digital ad operations to maintain campaign effectiveness
Serve as point of contact for local non-profit organizations. Includes providing tours of the station for local community minded groups
Responsible for assisting with FCC Quarterly Report
Plan and execute all station and/or community events
Point person for station initiatives for other departments
Oversight of sales promotions, contesting and elements associated with our Community Pride initiative
Other duties as assigned by management deemed as necessary


Requirements & Skills:

Bachelor’s Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics
Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software
Ability to work under pressure and meet tight deadlines
Problem-solving and deductive reasoning skills
Clear and concise communications both through writing & presentation skills
Organizational skills for daily responsibilities & special projects for sales and marketing team
Knowledge of media campaigns through linear and digital platforms
Comfortable presenting alongside a team of account executives and Management on key client meetings
Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
If you like wild growth and working with happy, enthusiastic over-achievers, you’ll enjoy your career with us!

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Post Date: June 11, 2020
Closing Date: July 11, 2020